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The Lifetime Pledge

No Big Deal.Seriously, it's in the name.

My name is Joe Deal. The company is No Big Deal Home Solutions. That's not a coincidence. Every roof, every siding job, every gutter run, every storm claim I take on is built on one promise — that working with us should be the smoothest, most straightforward experience your house ever has. Now and for as long as you own it.

Picking a roof? The Pledge applies to every roof I build. See the three tiers — The NBD Guarantee →

Why I built it this way.

Before No Big Deal, I sold for the companies you've heard of. The ones with the trucks, the radio spots, the decades on the sign out front. The companies homeowners assume will do good work because the name is everywhere.

Here's what I learned, sitting at hundreds of kitchen tables: people weren't picking those companies because of those companies. They were picking them because of the conversation — because of the relationship I'd built sitting across from them. They were buying me. The sign on the truck just made it feel safer.

And then the work would happen. And sometimes it'd be great. And sometimes it'd be a hassle — a missed appointment, a sloppy crew, a phone call that didn't get returned, a punch-list item that lingered for months. I'd hear the same kind of sentence over and over from people I'd already shaken hands with:

"They're a big company. I really thought this was going to be no big deal for them. Man… it was a hassle." — Said to me, more times than I can count

That sentence is why this company exists. I got tired of being the relationship that bigger companies were borrowing. I wanted the relationship to be the company. So I started this one — and I literally named it after the experience I wanted you to have.

"No Big Deal" isn't a slogan I dreamed up in a marketing meeting. It's the standard. It's the bar. It's what every person on the job, every estimate I write, every phone call I take is measured against. Was it a big deal? Then I didn't do my job. Was it no big deal? Then we did it right.

The Lifetime Pledge.

Most contractors disappear once the check clears. The number stops working. The truck stops coming back. The "warranty" turns into voicemail.

I don't.

For as long as I'm in business and you own this home, you can call me about anything I worked on — and I'll come look. No charge to diagnose. No charge to give you a straight answer.

If I caused the problem, I make it right under whatever warranty applies to that job. If something else caused it — weather, age, another contractor's work, a tree your neighbor finally pruned five years too late — I'll tell you exactly what's going on, and quote the fix fairly if you want me to handle it. No pressure. No upsell. No runaround.

That's the pledge. It's not free repairs forever — that wouldn't be honest, and you'd see right through it. It's something better: you'll always know what's wrong with your house, you'll always get a straight answer, and you'll never get ducked.

Reactive vs. proactive — two different things: The Pledge is reactive: you call, I come. Forever, on every job. The Elite tier of the NBD Guarantee adds something different — a proactive piece, where I reach out to you every year, walk the roof on your behalf, and send you a written report. The Pledge is the always-included foundation under every job I do. Elite is the only tier where I also put the calendar reminder on my side.

— Joe Deal Owner & Operator

A pledge is only as good as what's behind it.

I can promise to come back forever because I'm careful about what I install in the first place. I work with manufacturers and partners I'd trust on my own house — and I install to their spec, every time, so the materials actually do what they're supposed to do.

The full breakdown of which manufacturers, which products, and which warranty paperwork ride along with each tier of roof lives on the Guarantee page — that's where it belongs.

For roofs: See The NBD Guarantee → — Standard, Preferred, Elite. Materials, components, and warranty paperwork compared.

What "no big deal" actually looks like.

A pledge is words. Here's what those words translate to on the day a crew is on your roof — because the experience is the promise.

The Pledge is the relationship. Each job has its own paperwork.

I want to be precise about this, because vague warranty language is one of the things I built this company to get away from. Every job we do is covered two different ways — and they do two different things.

Layer 1 · Per Job

A Written Warranty & Agreement.

Every estimate spells out exactly what's covered, exactly what isn't, and for exactly how long. Workmanship windows, manufacturer warranties on materials, scope of the work, what triggers a re-visit. You'll see all of it in writing before you sign anything. No fine print. No "ask me later."

The questions skeptics ask. Good — they should.

I'd rather you read these than wonder. If your question isn't here, text me — I'll answer it.

So what does "lifetime" actually mean? Free repairs forever?
No — and I want to be straight about that, because "lifetime" is a word a lot of contractors throw around dishonestly. The Lifetime Pledge means lifetime diagnosis and a lifetime straight answer: as long as I'm in business and you own the home, you can call about anything I worked on, I'll come look at it, I won't charge you to look, and I'll tell you exactly what's going on. If it's something I caused and it's covered by your job's written warranty, I fix it. If it's not, I'll quote the fix fairly. The pledge is the relationship — not a blank check.
What if it turns out the problem isn't your work?
You still get the diagnosis for free. That's the whole point. A lot of homeowners get burned because no contractor will tell them what's going on without a sales pitch attached. I'll come look, I'll show you what I find, and I'll tell you whether it's something I should fix, something a different specialist should fix, or something you don't need to spend money on at all. If you want me to handle it, I'll quote it. If you want to shop the quote or wait, that's completely fine.
What if it's twenty years from now and you're not in business anymore?
Honest answer — I can't guarantee a phone call from someone who doesn't exist. Nobody can. What I can guarantee is that for as long as I am in business, the pledge holds. And that the materials I install are from manufacturers (like GAF and Norandex) whose warranties are tied to the product and the home, not to me personally. So even in the worst case, the manufacturer paperwork is yours regardless of what happens to my company. That's part of why I'm careful about which manufacturers I install in the first place.
What if I sell the house?
The job's written warranty has its own transferability terms — some manufacturer warranties transfer once to a new owner and add real resale value, and we'll spell that out specifically on your paperwork. The Pledge itself is between me and whoever owns the home — so if you sell, the new owner inherits the same right to call me about that work. Tell them about it; it's a real selling point.
Does the Pledge cost extra? Is it built into the price?
The Pledge is included on every job — it's not an add-on, it's not a premium tier, and there's no separate line item for it. The reason it doesn't cost extra is that it's not really a product. It's just how I run the company. Picking up the phone is free. Driving over to look at something is mostly free. Being honest costs nothing at all.
What kinds of work does this apply to?
Everything we do — roofing, siding, gutters, and storm-damage insurance restoration. Whether we put a full roof on your house or wrapped one fascia board on a left gable, the Pledge applies.
How do I actually use it later? Do I need a card or a code or something?
Just call (859) 420-7382 with your name and address. We pull your file in our system, see exactly what we did and when, and schedule a time for me to come look. No portal logins, no warranty registration websites, no proof-of-purchase scavenger hunt. That's the entire process.

Greater Cincinnati & Northern Kentucky.

We're based in Goshen and we serve homeowners across the metro — both sides of the river. If you're not sure whether you're in our area, just ask.

That's the pledge.
Seriously, it's in the name.

If you're sizing up roofers, gutter guys, siding contractors, or storm-damage help — I'd love to be in the conversation. Free inspection, straight answer, no high-pressure pitch. If we're a fit, great. If we're not, you'll still walk away knowing more about your house than you did before I showed up.

— Joe