No Big Deal.Seriously, it's in the name.
My name is Joe Deal. The company is No Big Deal Home Solutions. That's not a coincidence. Every roof, every siding job, every gutter run, every storm claim I take on is built on one promise — that working with us should be the smoothest, most straightforward experience your house ever has. Now and for as long as you own it.
Picking a roof? The Pledge applies to every roof I build. See the three tiers — The NBD Guarantee →Why I built it this way.
Before No Big Deal, I sold for the companies you've heard of. The ones with the trucks, the radio spots, the decades on the sign out front. The companies homeowners assume will do good work because the name is everywhere.
Here's what I learned, sitting at hundreds of kitchen tables: people weren't picking those companies because of those companies. They were picking them because of the conversation — because of the relationship I'd built sitting across from them. They were buying me. The sign on the truck just made it feel safer.
And then the work would happen. And sometimes it'd be great. And sometimes it'd be a hassle — a missed appointment, a sloppy crew, a phone call that didn't get returned, a punch-list item that lingered for months. I'd hear the same kind of sentence over and over from people I'd already shaken hands with:
That sentence is why this company exists. I got tired of being the relationship that bigger companies were borrowing. I wanted the relationship to be the company. So I started this one — and I literally named it after the experience I wanted you to have.
"No Big Deal" isn't a slogan I dreamed up in a marketing meeting. It's the standard. It's the bar. It's what every person on the job, every estimate I write, every phone call I take is measured against. Was it a big deal? Then I didn't do my job. Was it no big deal? Then we did it right.
The NBD Pledge.
Most contractors disappear once the check clears. The number stops working. The truck stops coming back. The "warranty" turns into voicemail.
I don't.
NBD Pledge: for as long as you own the home, we'll come back and make it right.
That's a promise, not a warranty term — your written labor warranty is 5, 10 or 20 years depending on the package.
For as long as I'm in business and you own this home, you can call me about anything I worked on — and I'll come look. No charge to diagnose. No charge to give you a straight answer.
If I caused the problem, I make it right under whatever warranty applies to that job. If something else caused it — weather, age, another contractor's work, a tree your neighbor finally pruned five years too late — I'll tell you exactly what's going on, and quote the fix fairly if you want me to handle it. No pressure. No upsell. No runaround.
That's the Pledge. It's not free repairs forever — that wouldn't be honest, and you'd see right through it. It's something better: you'll always know what's wrong with your house, you'll always get a straight answer, and you'll never get ducked.
Reactive vs. proactive — two different things: The Pledge is reactive: you call, I come. On every job, for as long as I'm in business. The Elite tier of the NBD Guarantee adds something different — a proactive piece, where I reach out to you every year, walk the roof on your behalf, and send you a written report. The Pledge is the always-included foundation under every job I do. Elite is the only tier where I also put the calendar reminder on my side. Want that yearly visit on a roof you already have? That’s the Roof Care Plan.
A pledge is only as good as what's behind it.
I can promise to keep coming back, for as long as I'm in business, because I'm careful about what I install in the first place. I work with manufacturers and partners I'd trust on my own house — and I install to their spec, every time, so the materials actually do what they're supposed to do.
The full breakdown of which manufacturers, which products, and which warranty paperwork ride along with each tier of roof lives on the Guarantee page — that's where it belongs.
What "no big deal" actually looks like.
A pledge is words. Here's what those words translate to on the day a crew is on your roof — because the experience is the promise.
- The phone gets answered.Same number, same person. Before the job, during the job, ten years after the job.
- You know when we're showing up.A real arrival window, communicated the day before. If something changes, you hear about it from me first.
- Photos before, photos after.You see what we found, you see what we did. No "trust us" — just receipts.
- The site is cleaner than we found it.Magnetic sweeps for nails, full debris haul-away. Your kids and dogs go back outside without thinking about it.
- Walkthrough before the balance is due.We don't ask for the final payment until you've walked the work and approved it. Out loud. With me standing there.
- Documentation that's actually useful.Written warranty, manufacturer paperwork on materials, insurance certificate on request. Saved in our system so we can pull your file in 30 seconds, years later.
The Pledge is the relationship. Each job has its own paperwork.
I want to be precise about this, because vague warranty language is one of the things I built this company to get away from. Every job we do is covered two different ways — and they do two different things.
A Written Warranty & Agreement.
Every estimate spells out exactly what's covered and exactly what isn't: your written labor warranty (up to 20 years, by package; repairs and smaller jobs carry their own written terms), the manufacturer warranty per product/package on materials, scope of the work, what triggers a re-visit. You'll see all of it in writing before you sign anything. No fine print. No "ask me later."
The NBD Pledge.
Sits on top of every job. The Pledge is the promise that whenever you call — whether or not the issue turns out to be something a written warranty covers — I'll still come look, I won't charge you to look, and you'll still get the truth about what's going on with your house. Covered by warranty, I fix it. Not our work, I'll quote the fix fairly. Either way, you get a straight answer, not a runaround.
The questions skeptics ask. Good — they should.
I'd rather you read these than wonder. If your question isn't here, text me — I'll answer it.
Does the Pledge mean free repairs forever?
What if it turns out the problem isn't your work?
What if it's twenty years from now and you're not in business anymore?
What if I sell the house?
Does the Pledge cost extra? Is it built into the price?
What kinds of work does this apply to?
How do I actually use it later? Do I need a card or a code or something?
Greater Cincinnati & Northern Kentucky.
We serve homeowners across the metro — both sides of the river. If you're not sure whether you're in our area, just ask.
That's the Pledge.
Seriously, it's in the name.
If you're sizing up roofers, gutter guys, siding contractors, or storm-damage help — I'd love to be in the conversation. Free inspection, straight answer, no high-pressure pitch. If we're a fit, great. If we're not, you'll still walk away knowing more about your house than you did before I showed up.
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