THE CRM I COULDN'T FIND.
SO I BUILT IT.
I'm Joe Deal — solo operator, 7 years in insurance restoration. I needed a CRM, estimate builder, D2D tracker, and inspection reporter that didn't cost me a grand a month and didn't feel like it was designed by someone who's never knocked a door. So I built one. Now it's yours too — at one-third what the big guys charge.
Your Pipeline at a Glance
247
Leads
$2.4M
Pipeline
89%
Close Rate
🏗️ Built in the field, not a boardroom
💰 One-third the price of JobNimbus & AccuLynx
🧠 Real Deal Academy built in
I KNOW EXACTLY WHY YOUR BUSINESS ISN'T SCALING. SAME REASONS MINE WASN'T.
Leads Walk Away Because You Can't Remember Who Said What
You knock 40 doors Saturday. By Wednesday you can't remember which homeowner said "call me next week" and which one was an active lead. Money walks away because nothing caught it.
Your Office Is a Roof, a Ladder, and a Front Porch
Desktop software that needs a 17-inch screen doesn't help you on a ladder. Whatever you're using better work on your phone — with one hand, in the sun, on a sketchy connection — or it doesn't work.
You're Guessing Instead of Measuring
You can't tell how many estimates turned into jobs last month. You can't tell which rep is closing and which one is burning gas. Without the numbers, you're guessing — and guessing is expensive.
BUILT FOR YOUR WORKFLOW
Smart CRM Pipeline
- Drag-and-drop kanban board with insurance/cash/finance views
- Automated follow-up reminders and lead scoring
- One-click customer portal generation
- Bulk actions: move, tag, export CSV
Kanban Pipeline
Lead Intake
Pitched
Estimate Sent
Closed
Estimate Builder
- Good/Better/Best package pricing
- Auto-calculate from measurements, pitch, and waste
- Import from GAF Quick Measure
- One-click PDF export and email delivery
Estimate Templates
Good - $8,500
Better - $12,000
Best - $15,200
Total Roof Area: 2,400 sq ft | Pitch: 8/12 | Material: GAF Timberline
Door-to-Door Tracker
- Drop pins on every knock with GPS
- Track outcomes: pitched, not home, interested, signed
- Heatmap visualization of your territory
- Real-time SMS campaigns to D2D leads
Territory Heatmap
Hot zones: 247 knocks | Conversion: 12%
Photo Engine & Inspection Reports
- In-app camera with 3 quality presets
- 64+ damage tags for organized documentation
- 4 branded inspection report templates
- Auto-generate reports from tagged photos
Damage Tagging
📷
Missing Shingles
Hail Damage
Flashing Damage
The Real Deal Academy
- Complete insurance restoration + retail roofing process trees
- 6 courses with quizzes (70% to pass)
- Admin panel: assign content to team members
- Track progress and completion across your crew
Course Progress
Insurance Restoration 101
75%
Sales Closing Techniques
100%
AI Assistant ("Ask Joe")
- AI trained on Joe's sales scripts and field experience
- Property intelligence with roof scoring (0-100)
- Damage analysis from photos
- Smart recommendations for every lead
Ask Joe
💡 "Based on the hail damage photos, this is a high-priority lead. Roof condition score: 28/100. Recommended approach: immediate inspection + insurance claim filing."
Property Intelligence • Damage Analysis • Scoring
Invoice Pipeline
- Convert estimates to invoices in one click
- Stripe payment links for online collection
- Send via email, SMS, or customer portal
- Track payment status in real-time
Payment Tracking
Invoice #2401
$12,000
Invoice #2402
$8,500
Invoice #2403
$15,200
Total Pending: $35,700
Storm Center & Weather Alerts
- Live hail and wind storm tracking
- Automated alerts when storms hit your territory
- Storm damage canvassing route optimization
- Lead generation from real-time weather data
Live Storm Alerts
⚡ SEVERE HAIL ALERT
3.2" hail just hit zip 40223 — 247 affected properties in your service area
Recommended actions: Start door-to-door canvassing • 8-mile optimal route mapped
SIMPLE, TRANSPARENT PRICING
Free
Free forever
Try NBD Pro with no commitment
- CRM pipeline (10 leads per month)
- Basic Estimate Builder
- Map & Pin Tracking
- 1 user
- Community support
Starter
$99/mo
Solo operator. The exact setup Joe runs his business on every day.
- 50 leads per month
- Full CRM + pipeline views
- D2D tracker + territories
- Drawing tool + estimates
- 2 reports / 20 AI calls per month
- 155 themes + 24 document templates
MOST POPULAR
Growth
$299/mo
Growing a crew. Real visibility into who's closing and where your pipeline stands.
- 500 leads per month
- Unlimited reports & AI tools
- Up to 5 team reps
- Rep leaderboard + coaching
- Territory management
- Customer portals + priority support
FREQUENTLY ASKED QUESTIONS
Both. NBD Pro supports full workflows for insurance restoration (claims management, adjuster coordination, damage documentation) and retail roofing (estimates, service plans, preventative maintenance). You can toggle between insurance and cash modes in the CRM pipeline, and the Academy covers processes for both.
Yes. NBD Pro is a progressive web app (PWA) built for mobile-first workflows. It works offline, syncs when you have connection, and integrates directly with your phone's camera. You don't need an app store download — just visit the URL and add to your home screen.
Built by a contractor with $10M+ in claims experience. Priced 1/3 less than competitors. Includes training (Real Deal Academy) built-in. No complex integrations required — D2D tracking, estimates, and CRM are all unified. Designed for the roofing workflow, not adapted from generic project management.
Yes. Free and Starter support 1 user. Growth allows up to 5 team reps with full collaboration. You can assign Academy courses to team members and track their progress. All team members see the same pipeline, leads, and projects in real-time.
Yes. NBD Pro runs on Google's Firebase infrastructure with encryption in transit and at rest, hosted in Google Cloud's SOC 2–certified data centers, and your data is backed up. We never share or sell your data, and you can export everything anytime.
We've got you covered. Every plan includes access to an interactive onboarding wizard that walks you through setup step-by-step. The Growth plan gets priority email/chat support. The Real Deal Academy has video walkthroughs for every feature. And you can reach out anytime — we're here to help you succeed.
I BUILT IT FOR ME.
I'M SHARING IT WITH YOU.
Free tier forever — no credit card. 14 days free on Growth. No BS. If it's not the best roofing software you've used, walk away — no harm done.